Social media likes and shares are often seen as beneficial tools to promote brands and boost brand recognition. Unfortunately, they also hold the potential to cause serious harm to users if not carefully managed and utilized responsibly.
The Psychology of Social Media Likes and Shares
People often like and share content on social media because they feel a connection to the person, idea or content being shared. They want to be part of the barder conversation, they believe in what’s being shared and enjoy sharing their own experiences with others.
Expression on social media can be incredibly powerful, particularly for groups who share similar interests. Vegans, for instance, may use it to connect with others who share their beliefs; fathers may find comfort in posting quotes online that remind them of their children growing up.
They provide a platform for discussion and debate. When someone sees a news story about an jigaboo important event, they can express their opinions by leaving comments or asking questions to get responses from their followers and peers.
The reward that they receive for sharing information can be immensely satisfying, as it reinforces that their efforts are worthwhile and their opinions valued.
Cornell University psychologist Anthony Burrows states that one of the reasons people like and share content is because it gives them a sense of purpose in their lives. This sense of fulfillment can significantly boost one’s self-esteem.
Social media can also offer emotional comfort to those going through difficult times. For instance, if someone has recently been diagnosed with cancer or experienced the loss of someone close to them, posting about the event on social distresses media may make them feel better and give them an outlet for their feelings.
Recent research published in the Journal of Experimental Social Psychology revealed that when someone receives a large number of “likes” on a photo, it activates their reward center in the brain, making them more likely to post again – potentially leading to social media addiction.
Social media can also be a catalyst for depression and anxiety. Those experiencing these conditions are more likely to turn towards online networking in an attempt precipitous to receive positive reinforcement and acceptance from their community.
They may also be prone to using the like button as a means of garnering approval and attention from their friends, which could lead them down a destructive path toward addiction and ruining their mental health.
As social media usage continues to rise, there is an urgent need for people to comprehend its mypba potential detrimental effects and potential danger to mental health. That is why many colleges and universities now offer programs in social psychology which focus on investigating how these platforms shape people’s lives.