Instagram is a social networking site that allows you to upload photos and videos. You can also find users to follow who are interested in the same things as you. In addition, you can use relevant hashtags, add filters to your posts, and save stories as “cornerstone content” that other people can view.
Follow people you’re interested in
There are several reasons to follow people on Instagram. First and foremost, it’s a social network where you can meet new friends and stay in touch with old ones. You can also use it to promote your own business, whether that means posting pictures of your latest restaurant opening or sharing a photo from your recent trip to Hawaii.
The best way to do this is to look at your friends’ profiles, see who is the most active on Instagram, and follow them. If you have a private account, you’ll need to request permission. Once you’ve done so, you can follow anyone.
Another reason to follow people on Instagram is to see what their favorite posts are. These are usually the more visually appealing ones. For example, if you’re an artist, you might want to follow musicians, dancers, or singers. Similarly, if you own a local business, you’ll want to share videos of your business’s most memorable events.
Add filters to your posts
Adding filters to your Instagram posts can be a fun and engaging way to add personality and appeal to your account. However, it’s important to be careful when selecting your filter.
Filters come in a variety of styles, but you should pick ones that are aligned with your brand’s image and brand personality. For instance, an ultra-modern brand may choose one that accentuates its bright colors, while a vintage furniture company might pick a filter with a less-saturated tone.
Besides choosing the right filter, there are a few other things to consider. You can add filters to your saved photos, add them to your Instagram Stories, or use apps that help you do it. There are also third-party programs available, such as Photo Director, which offers an assortment of different effects.
Instagram filters allow you to easily edit your photos and videos. They can be applied with any of the popular photo editing programs.
Instagram has more filters than ever before. These filters can help you save time, boost engagement, and increase your brand awareness.
Use relevant hashtags
If you want to increase the reach of your Instagram post, you need to use relevant hashtags. They are very effective in reaching new users and exposing your brand. This article will help you learn how to use hashtags effectively on Instagram.
First, you should know that you can choose up to 30 hashtags to add to your Instagram posts. You can also choose up to three hashtags to include in your stories.
The number of hashtags you use will depend on the type of content you are promoting. It is also important to monitor the top posts for each hashtag. Doing this will help you identify gaps in your content strategy.
Brands should avoid using hashtags that have more than 500,000 posts. This can lead to confusion around your brand. In addition, hashtags with more than 500,000 posts are not likely to get enough views.
It is also possible for brands to be banned from using more than thirty hashtags. Instead, try to focus on using a smaller number of quality hashtags.
Save stories as “cornerstone content”
Cornerstone content, also known as evergreen content, is a key element of a successful SEO strategy. It builds brand authority and helps with link-building. As such, it’s essential to keep it updated to remain relevant and useful.
Cornerstone content is a collection of informational articles, pages, or blog posts. They are meant to attract readers and establish the author as an expert in the topic. This kind of content provides free value to prospective customers.
It also acts as a gateway into the website for prospects. These are typically long articles, broken into sections, that provide comprehensive information. The cornerstone article is often a blog post, but it can be any type of content.
Cornerstone content is valuable because it creates a positive first impression on the website visitor. In addition, it serves as a platform for linking to other articles related to the topic. Those articles then link back to the cornerstone content, creating an ecosystem for the topic.